The story of Falicetto seems to be the script of a film whose protagonists are the members of a wonderful family: Grazia, Aldo and their daughter Allegra.

Grazia called us to tell us about the fact that her daughter Allegra had in mind a project for the evolution and transformation of their historic pastry shop in Piacenza, a project that we immediately called #falicettonext.

They intended to enlarge the space and include a cafeteria, which would support the historic and renowned pastry shop but would also work to attract new customers.

Right from the start we thought of Parisian suggestions, velvet, the colours of the pastry creams and in this way the most welcoming living room imaginable magically materialised.