Luxury retailer Harvey Nichols has revealed its revamped store in Hong Kong’s Pacific Place with a new concept by Studio Four IV.

2-stories have been consolidated into a single floor as part of the redesign, and while floor space is halved, the new concept sees Harvey Nichols giving customers access to new experiences and services & an endless aisle of products.

Studio Four IV has created a truly omnichannel shopping experience for the retailer, with a concept that allows Harvey Nichols to showcase its full inventory of curated collections. In this tech savvy market where customers are open to experimentation and new ways of shopping, the new design inextricably links interactive hi-tech with more traditional physical shopping experiences