This super fun window scheme installed by Lucky Fox launches Oasis’ autumn campaign – ‘Autumning ‘- at the brand’s flagship store on Argyll Street.

Central to the scheme are the ‘fashion queen’ mannequins which all had to be specially adapted by Lucky Fox to create the mannequins in-action mode – depicting walking, jumping and even flying!

Campaign imagery is captured into circular loupe window graphics – drawing the eye of passer-bys to the mannequins in the central windows. The ‘loupe’ is a brand property established as part of Oasis’ recent rebrand.