adidas just dropped the revolutionary UltraBoost 20 to mark a ‘gravity-defying’ partnership with the International Space Station. Pushing the boundaries of discovery for the benefit of the athlete, this was launched globally with an immersive brand activation courtesy of UK based creative agency IS Instore.

From brand flagships through to wholesale and everything in between – the scalable
campaign created the ultimate ‘lift-off’ at retail, transporting consumers to another world with a multi-
sensory experience that captured both the imagination of the runner and the style of the sneaker lover.

This is not just a retail experience but rather an education on the extraordinary development that goes into a product like the Ultraboost 20.