![](https://retaildesignblog.net/wp-content/uploads/2019/05/CEG_KirkstallForge_Jan2018-127-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/11/Roca-Patrón-packaging-by-Pearlfisher.jpg)
Task: To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way. Scope: Naming, structural design, packaging design, brand architecture.
Solution: A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.
Design by Pearlfisher.
http://www.pearlfisher.com/designs/patron-packaging/
![](https://retaildesignblog.net/wp-content/uploads/2014/11/Roca-Patrón-packaging-by-Pearlfisher-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/11/Roca-Patrón-packaging-by-Pearlfisher-03-.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/11/Roca-Patrón-packaging-by-Pearlfisher-01-.jpg)
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