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Certainly one of the most important factors in identifying a product’s identity is its country’s history. Also, the organicity and the direct relationship of the farm to the packaging allowed us to use appropriate elements in the design.

The design of the character inspired by the brand name is Achaemenid soldiers. Which combines authentic Iranian herbal and Iranian identity.

The choice of black and bronze color was mostly due to the luxury and the black tea. The simplicity and minimalism of the product have also been at the forefront of the design and implementation of Metis studio designers

Designed by Studio Metis

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