Dockside is a Seattle-based chain of recreational cannabis shops. The challenge for this project was how to define the brand experience within a growing and shifting cannabis marketplace. The solution was to redefine the typical shopping experience through the creation of a tranquil and inviting environment—a venue that offers a unique visual identity paired with an educationally focused customer experience. The 1,930-sf shop is bright and airy. Wood shelving and tables provide a minimalist aesthetic for products housed under glass cloches and in vitrines. Products are stored in efficient pull-out cabinets that are stocked directly from the back room. Customers enjoy a leisurely browsing experience in a visually calming environment.