Hush Chocolate Packaging by Claire Hartley

January 19th, 2016 by retail design blog

Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cosy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of cosiness, happiness and wellbeing, continuing to inspire their ever-expanding collection of clothing, homeware and accessories.


In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.

Design: : Claire Hartley
















via Packaging of the World

Chiaro packaging by Nolan Marketti
Chiaro is the word for “clear” in italian and is the conceptual focus for t...
Maison Margiela Store, Fukuoka - Japan
Maison Margiela Store, Fukuoka - Japan
Comptoir Sud Pacifique boutique by centdegrés, Paris - France
Designed in wood with pantone blue 3135© and silver grey colors, just like t...
Mozzar's Pizzaworks by Worksmith, Pune - India
By using fresh colors and textures, we were able to create an atmosphere tha...

One thought on “Hush Chocolate Packaging by Claire Hartley

  1. delicate design – it complements very well the brand !

Leave a Reply

Your email address will not be published. Required fields are marked *