Evidea is the conceptual chain store project , which has entered the retailing sector in the field of home decoration and household products. Regarding to the product range and variations, women customer are the main target of this brand which is also one of the main data of this concept design. For that reason , soft materials such as fabrics and color usage is highlighted. Also curvy forms and fluid architectural lines are used to create a design language which adress women customers especially. In addition, the curved design language is also emphasised by general lighting elements.