FG 2022 The MixC SZ flagship store has undergone a comprehensive and subversive upgrade from the new VI visual identification system to the SI brand store image.Instead of the traditional FARRO GRANO logo, which used to be lined up in a row, we replaced it with symmetrical, elongated thin lines in bold letters. The following words are deliberately flipped up and down, while still maintaining the legible words. The visual effect is exquisite and interesting, and the brand recognition is improved.
Original shop space is not an equilateral triangle, maximum use of the longest edge shows the shop front, close to four meters large LED screen and open the window display of all the most visually stunning effect, makes into the shop, the guests first capture the FG transfer brand information, the store entrance is clever and window display together, with show model brushed past, the guests into the shop, an immersive shop experience with people.
The column in the middle of the shop is very measured, into the shop, after moving line no matter came in from the left or right, surrounded by cylindrical circular line can browse, let customers a full range of goods, different posture at the entrance of line array model both the heuristic dynamic effect, also broke the traditional rigid set window state, make space clever and more administrative levels feels.
The wall color of the store is mild and advanced earth color, with irregular spotlights and simple display shelves, sending out charming warm and elegant temperament. Exquisite and fashionable props and items in the store adorn the atmosphere of the store very well. The contrast between the slanted wooden column leading to the ceiling and the large column in the middle gives the store a unique architectural aesthetic feeling. The staggered slanting Angle is like a symphony injecting infinite vitality into the space…
The most unique highlight of the store design is the on-site terrazzo craft floor. Irregular marble fragments are implanted, and the smooth texture of carefully polished ground gives the floor a cutting-edge geometric aesthetic feeling, which makes people look unforgettable.