Winestyle is a leading alcohol online-retailer in Russia. The brand was in need of visual, emotional & ideological renovation in order to meet changing shopping habits, earn the sympathy of a younger wines audience and establish itself offline. In designing the interior, the source of our inspiration was the experience and friendliness in the work of the caviste, who will offer not overrated, but the best personally tested wine. We created a space with a casual atmosphere where the customer feels like at a friend’s house. Therefore, the interior of the new Winestyle stores is full of home comfort elements: knitted boxes, books, natural materials. The mood of a friendly visit tracing in every detail