Jelmoli‘s Beauty Department is prominently located on the ground floor at Zurich‘s Bahnhofstrasse. To give this prestigious entrance into Jelmoli a fresh new look, MACH Architektur redesigned 1300 sqm of high-end retail space. The Zurich-based office created an open architectural concept focused on increasing the customer experience through a clear order and introduced a refreshing naturalness. As the House of Brands, Jelmoli offers a platform in which international luxury brands can fully represent themselves. The heart of the project is the Beauty Market. MACH developed an airy grid with a high level of flexibility. Be it an interactive consultation or fashion show, the Beauty Market provides a stage for the entire beauty world.