PINZHEN GALERIES is a jewellery and luxury goods distribution and service platform. For the new flagship store in Beijing, STUDIO8 created a linear gradient change from the entrance to the back of the shop. The color of the spaces and the material of the props change from light to dark, cold to warm and contemporary to traditional, subtly guiding consumers to areas that are most in line with their own tastes. the store takes the phoenix as the logo for the new brand image, in reference to “The Immortal Riding a Phoenix”. Inspired by traditional paintings, the custom-made wallpaper runs through and connects the entire shop like an unfolded Chinese scroll, telling the story of the brand and paying tribute to traditional Chinese culture.