The masculine utility concept is a complimentary response to the branding of Fritzenberger and the rediscovered, robust structure of the existing site. Recycled timbers and steel treatments are used throughout the space to form all joinery items and to help create an environment which explores materials, fittings and fixtures designed for long lasting functionality. Four tall standing brewery tanks take center stage with a twenty meter steel studded bar wrapping their surround.
Careful positioning and illuminations of the tanks mean that everyone can see the friendly giants and theatrics of brewing procedures onsite through the large breezy windows. The custom tables, benches, round tables and stools were designed to be a simplified expression of traditional beerfest furniture made from galvanised mild steel and solid Tasmanian Oak timber. The final result is a rejuvenated and breezy space that captures the quirky bold craft beer brand.