The introduction of cell phones has reshaped the world of Luxury watches, turning it from a time measuring piece to a fashion accessory.
In the design of the new Chronotime Jerusalem branch, we applied a different approach based on the target audience and the luxury selling environments requirements.
The site, on a superb location on the path from Jaffa street to the Jerusalem old city gate, was challenging. Comprising two different stores, with different floor levels and ceiling heights, it needed a lot of design attention.
Special attention was given to the lighting scheme in order to balance between the overall space and showcase lighting, keeping a pleasant soft atmosphere and still retain the focus on the merchandise on display.