The layout as well as the visual identity of this temporary showroom for tiles are inspired by the symbol of infinity, evoking perfection and durability. The space is built using the client’s materials, thus highlighting their qualities and versatility. Sheer shapes enhanced by a theatrical use of light soak the entire setting in a metaphysical atmosphere. Displays remind of domestic and commercial spaces. Decorative tableaux made of cut-out ceramic tiles complement walls and floors.

With the aim to disrupt the general perception of ceramic tiles as a just mere solid building material at the heart of the space an interactive installation acts as an attractor for visitors engaged with and informed about this material in a new different wa