After years of successfully selling their smart bikes online, VANMOOF decided to shift gears. Their new subscription model required more service and local assistance. The solution? A global retail concept based on the idea of a fresh, healthy city, free from (visual) pollution.

In this Dream City concept all VANMOOF stores are designed as a natural habitat for the bike. There’s uniformity in material, as the interiors of all the global brand stores were produced in one location before being shipped around the word. Every store has three main functions: showroom, service point and test ride center.