Coinciding with the release of the new Gentle Wu collaborative collection of Gentle Monster and Chinese-Canadian artist Kris Wu, the Korean eyewear brand has opened a pop-up space two floors up from its flagship store on bustling Huaihai Zhong Lu in Shanghai. Themed ‘The Roller’, the temporary space is a wonderful mash-up of parking lot and artist hideaway, and features a slew of symbolic and decorative elements which reflect the Wu’s penchant for fast cars and a lavish lifestyle. Upon entering the premises shoppers are greeted by two large monitors which feature the eyewear collection, while in-between, as if a modern sculpture, a futuristic car is showcased. Mind you, a rollerskating rink also forms a playful element of the setting, and is a nod to the aforementioned theme. In addition to the Gentle Wu collection, the pop-up space will also feature two special models exclusive to the store, gloves and a range of metal accessories. The Gentle Monster pop-up store is scheduled to open on Sat – Jul 18 and will be operational for two months only.
Images © Gentle Monster