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Anyone familiar with the dress sense of young Tokyoites, knows that anything goes, and that for any style or garment there’s a slew of depositories with tightly curated offerings readily available. Unsurprisingly, on the fashion front, the Japanese capital has seen many global firsts, including a boutique called #FFFFFFT a.k.a. Shiroti, dedicated entirely to the iconic white T-shirt. Founded by expert Takuya Natsume, the store is now expanding its footprint as by opening a second temporary concept shop on Tue – Jul 28 at the newly opened Miyashita Park mall, without doubt Tokyo‘s newest shopping destination for discerning fashion trophy hunters. Dubbed, the store is set up as a newspaper kiosk and measures approx. 10 sqm. (108 sq.ft.). The design, created by local practice Tripster, is clean and understated, and provides a shelving system with ample space to no less than 300 different types of white T-shirts. Mind you, the ‘zip’ in the name of the temporary retail space is a firm nod to the elaborate offerings stocked on such a small surface. The merchandise comprises of limited edition and bespoke items by various brands, all carefully sourced from around the world, such as Nigel Cabourn, American Apparel, Haversack, Sunspel, and Fruit of the Loom. The #FFFFFFT zip store will be operational for two months only.

Images © #FFFFFFT


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