Acne Studios steadily continues its trajectory towards becoming a full-fledged luxury brand, and its latest store on Munich’s Maximilianspatz bears witness to this well-planned strategy. Occupying a 180 sqm. [1,938 sq.ft.] ground floor unit at Luitpoldblock, a shopping mall set in a historic landmark building, it’s situated smack on the city’s golden mile of luxury shopping.
The boutique’s aesthetic strictly follows the brand’s newest design codes of British architect Sophie Hicks that were first introduced at the store in Seoul. The palette is understated and with a slight futuristic twist, captured by panels of shiny polished steel exposed concrete and rows of fluorescent lamps.
Furnishings and fixtures comprise of matching, sleek tables and clothing racks, in addition to a handful of commissioned furniture by Max Lamb, the London-based designer who has also supplied one-off pieces for a number of other stores. The new Acne Studios boutique stocks the full range of men’s and women’s apparel, shoes and accessories collections. The opening precedes further expansion, with new stores scheduled to open in the course of this year in Milan and San Francisco, but also a third New York City outpost on the Upper East Side.
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