Boldly situated within the homeware department of Selfridges, the striking new Conran concession spans two thousand square feet of the Oxford Street store, widely known as one of the best department stores in the world. Created alongside Mark Upstone of The Conran Shop, the contemporary concession store opened for business in September. Offering a functional and visually pleasing space to showcase Conran’s smaller and exclusive products, the store is an evolution of their Fulham Road and Marylebone stores.
Described as “an inspiring experience with a unique twist” by Anne Pitcher, Selfridges Managing Director, the new concession encompasses The Conran Shop values and creates a notable addition to The Conran Shop portfolio.
The design consultancy tasked with the design and fit of the concession was Made In Place, an award-winning design consultancy specialising in global architectural and interior design. Their team worked tirelessly to design bespoke features and fittings to remain in-keeping with the larger Conran retail outlets. Intelligently designed floating units with integrated LED lighting create tactile shelving and storage, whilst intricate mitred joints on glass work and calculated design layout echo the innovative and quintessential trademarks of the Conran brand.
Ken Wingate of Made In Place Design commented, “It’s an interpretation of Jasper Conran’s vision. We took some of their existing fixtures, collaborated ideas and evolved these further. We kept it simple and minimal, creating a sophisticated back drop for the product. We paid particular attention to the lighting as that’s very important in any retail environment.”
He went on to say, “This project has been a joy to work on with clear visual merchandising direction from Mark Upstone of The Conran Shop.”
The Selfridges concession is one of a number of recent projects undertaken by Made In Place Design for the Conran Shop, which included interior works to their flagship store on Fulham Road earlier in the year.