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The alliance of tarp bag brand FREITAG and Seoul-based design studio and retailer MMMG has been a fruitful one, creating a growing fanbase for the former’s unique merchandise and also two standalone stores in South Korea‘s capital. Continuing the expansion of the brand’s retail operations, the two partners have ventured far away from Seoul, picking a location on the hugely popular holiday island of Jeju for their next shop. Interestingly, the new store is the result of an initiative of different yet like minded entities led by the adjacent Arario Museum, and including D&Department and MMMG to redevelop a number of derelict buildings in the port district of the island’s eponymous capital. A thriving neighbourhood in the 1990s, the buzz has since then faded, and the main objective of this collaborative effort is to bring back the crowds with alluring new businesses and facilities. Anchored by the Arario Museum and affiliated lodgings D&DEPARTMENT Jeju by Arario, the new store occupies the second floor of a newly built low rise structure, right over the Portable bike shop, it’s respectively built and designed by Yigak Constructions and Tokyo-based architecture practice Schemata. Similar to other FREITAG retail spaces, the premises boast a paired down aesthetic, featuring exposed concrete walls, ceiling and floors. On two sides, large floor-to-ceiling windows allow in floods of daylight, creating an interaction of sorts between the outside and the indoors. The brand’s signature storage system is obviously present, occupying an entire corridor, and is supplemented by large steel storage and display tables, wall-mounted shelving, and lining the windows, shoppers find additional merchandise presentations. The new FREITAG store carries the full range of bags and accessories.

Designed by Schemata
Images © FREITAG
Photography: Nils Clauss

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