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LAAIRAI is an Asian fusion eatery with the entire space designed like an all-dark “Black Cube”, offering funky recipes and innovative cocktails inspired from Vietnamese “Nhậu” culture (equivalent to Japan’s Izakaya), such as grilling, dried fishes, fermentation, noodles and rice. Plus all-day good vibe.
The design is an experimentation of scale, contrast and maximalism. The narrow entry opens up into the warm, spacious private zone right when stepping in. The semi-open kitchen, wrapped partly by a brick wall and a glass front, is a tribute to traditional Vietnamese kitchen normally found in the countryside blended well with modernity.
Brand Strategy by ARIYASA
Interior Design & Build by L.A.D Atelier
Visual Branding Design by D4NH
Photos by Tạ Minh Quang
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