Jack Wolfskin has a vision: We enable everybody to feel the heartbeat oft he outdoors.
To transport this vision to a young and urban audience, Jack Wolfskin decided to put the storedesign on the next level.
Together with ppm, they created a store that is flexible, sustainable and modern.
The moment you step into the store the brand becomes tangible.
Discreet product carriers put the products in the foreground and large graphics surfaces allow a flexible and fast change of atmosphere.
Nice to know: The mannequins are made of recycled plastic from the sea.

clean colours, sustainable materials, reduced design, strong storytelling, more room for emotional impulses, fresh look for fresh people, urban city style