B+Tube collection of beauty products ranges from skincare, make-up, travel and lifestyle products, all focused around the idea of freedom of expression.

The design pays tribute to an old Chines proverb of the mouse that fell into a rice jar. It is the analogy of being fully immersed in all the choices the brand wants to offer teenagers to express themselves. Translating that freedom of expression into design, Storeage chose iridescent perforated steel as the eye-catching material throughout the space. Applying the iridescent to a cathedral like structure in the centre of the space the agency organized the lay-out around 3 basic principles of cosmetics: cleansing, foundation and make-up.