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Tomorrow’s official opening of Shinsaibashi PARCO is the retail happening of the year in Osaka. Following the massive redevelopment of Shibuya PARCO in Tokyo, the department store chain has at long last established a presence in the heart of Japan‘s second largest city. Along with the inauguration of the multi-faceted Shinsaibashi PARCO complex comes a flurry of separate store openings on the premises. Daimaru, an affiliated and storied department store operating in the Kansai region, is one of the anchor tenants, and as most departments stores in Japan, it features branded shop-in-shops. One of the most prominent ones to be found here, is Hermès. The Paris-based fashion house has seized the opportunity to raise its profile, and it has done so in a grand way. Measuring 515 sqm. (5,543 sq.ft.) across two floors, the store is the largest in the region, and next direct access indoors from the department store, it boasts its very own entrance on street level on bustling Midosuji dori. The interior design, created by French architecture practice and longtime collaborator RDAI, not only features all of the luxury brand’s signature design elements, but also subtle artsy elements and references to local culture. The windows in the façade are embossed with a wavy motif, and inside, along the entire length, handmade braided strings are suspended, as a nod to their origin in the Edo period. Similar to other Hermès stores, the entrance floor is embellished with an Ex-libris motif and mosaic tiles. In different sections across the ground floor various Hermès products can be found, ranging from its famed silk scarves and fragrances, to women’s and men’s apparel and shoes. At the back of the store, shoppers find three box-shaped showcases for the brand’s equestrian gear, jewellery and watch collections. Up on the second floor a plush customer service space can be found, furnished with comfy seating and a service counter.

Designed by RDAI
Images © Hermès


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