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SUI DESIGN has suggested a new form of display stand (NUT-TREE) by reflecting the shape of the cronut, which is prepared by stacking many thin layers in the space. This form is not only applied to the furniture but infinitely extends to the lighting on the ceiling and the carpet that indicates the traffic line on the floor.

In other words, the massive NUT-TREE in a small space represents the identity of the brand.

To be differentiated from the existing shops, we boldly put together all activities in one stand. It is characterized by the structure that allows customers to enjoy donuts and experience the space in a minimum traffic line rather than separating various activities from display to purchase.

Design Office : SUI DESIGN STUDIO

Designer : Su-gyeong Lee, Hyun-hoo Jo

Photographer : Yong-joon Choi

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