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A New Smart Future.
Jomoo at Kitchen and Bath China 2021

The stand impresses a feeling of renovated energy after Covid time, a period that marked new awareness for local cultures and increasing belief in technology for a better human life. This feeling is delivered by the stand design and its key visual “dreaming the future with a smile”. To enhance it, we designed a human centric lively environment – filled with warm colors and rounded shapes – where elements recalling traditional China mix with urban tech suggestions to create a new original image.

Client |

Jomoo Kitchen & Bath Ltd.

Design |

Paolo Cesaretti

pc-|< paolo cesaretti Arch-

Design Team |

Paolo Cesaretti, Marianna Cristofaro, Francesca Maioli, Wei Zhou

Visual Design |

Claudia Astarita

Area |

860 Sqm

Photo |

Eiichi Kano, Shanghai

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