Following the closure of its Fifth Avenue flagship store two years ago, Versace returns to New York City, opening a brand new boutique in Soho. The Italian fashion house secured a 285 sqm. (3,070 sq.ft.) unit on the ground floor of a mid-rise structure built in 1879, rubbing shoulders with boutiques of several peers in the luxury segment, such as Linda Farrow, Louis Vuitton, Stella McCartney, Dior and Fendi. The interior design, created by arechitect Gwenaël Nicolas of Tokyo-based practice Curiosity and first revealed at the revamped Versace flagship store in Paris, presents a lavish signature aesthetic with Greca-patterned marble floorinng and sculpted Medusas. The space is LEED Gold-certified and has been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the store. The new Versace boutique carries the full men’s and women’s range, from apparel, accessories and shoes, to jewellery, watches, eyewear and also fragrances.
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