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Ecco flagship store locates on Huaihai Rd —— the interaction of eastern and western culture by many international brands. Ecco, a Danish brand of shoes and leather goods, with its design purpose “Making walk be a joy.”
According to the design combined with the sense of future and unique art appliance by DangMing, the store aims to propagate its idea of technology, comfort, and innovation. Hong Designworks uses the concept of “Metropolitan Dreamland”——using the experience of multiple dimensionalities to reconstruct the relationship between people and objects to celebrate this store with its milestone meaning.

Design Company | HONG Designworks
Main Designer | Dang, Ming /Li, Dandi
Designer group | Xie, Xu & Lu, Mengyi & Wang, Qing & Wu, Hongye & Dong, Siran
Art Installation | JUJU WANG
Implementation group | Shenzhuang General Construction Group Co., Ltd.
Lighting Consultant | American BPI Beijing Team
Project area | 420m²
Completion Time | 2021/03
Photography Team | Tan, Xiao / Ten Photography Studio
Video Team | Huasheng Studio
Screen image | Xiao, Xudong

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