Fashion brand AMIRI is on a roll, and it’s cleverly banking on the momentum with newly launched branded retail spaces. Following the opening of a standalone flagship store at home base Los Angeles late last year, the company is on the verge of opening prestigious outposts in New York City and Las Vegas. Meanwhile across the Big Pond, AMIRI has also raised its profile in London with a shop-in-shop in one of the city’s leading luxury department stores. The shop-in-shop is situated on the second floor of Harrods and flanked by the dedicated retail sections of Versace and Rick Owens. The interior design of the compact space loosely extrapolates the chosen design aesthetic of the flagship store on Rodeo Drive, featuring three steel clothing racks with a chunky marbled base, a wooden display with matching shelving, additional wooden furnishings, a carpet and a lush potted plant. The new AMIRI shop-in-shop carries a select range of men’s apparel items, shoes and accessories.