With its new strategy “Push up your Beauty”, Etam, the famous lingerie brand has launched a whole new segment with over 600 references in cosmetics entirely thought-out, marketed and produced by the brand. In order to showcase this new product offer, Etam asked Retail Access & Retail 3D to imagine and develop a dedicated corner concept that would highlight the quality, but also the fun spirited image the brand wishes to convey through its new make-up and bath offer. These corners are held by Beauty Consultants offering advice and giving make-overs, thus encouraging customers to discover the offer and creating customer loyalty. They are currently being implemented through-out France at the entrance of the network’s major stores (24 points of sale to date).

Design: Retail Access & Retail 3D
Photography: Marcus Pummer