A beauty brand already experienced in online retail, IÚ Cosmetics was looking for a pilot project to validate a franchised model of its first physical store in Campo Bom (RS), and has invited Studio FAV, an architectural firm specializing in the personalization and intelligence of spaces of retail, to develop the concept and materialize the brand’s history into a new space for sales and experiences.

The proposal also had as an architectural aspect the creation of an easy-to-assemble, original and young store, with space for experiences with products in loco, in addition to highlighting the product’s technological attributes, such as its composition, as it specializes in vegan cosmetics.