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By exploring through various materials and forms, we
present the traditional Chinese regimen culture in a contemporary way.

XFSEBN promotes a brand-new Chinese style nourishing product, which is growing fast in the Chinese market. As the first offline store, and experience center, XFBC has entrusted its design to Leaping Creative, reputed for its competence in retail brand experience design. Leaping Creative aims to establish a diverse experience mode with logic, based on its prior market investigations on customers’ consuming habits and experience expectations.

Project Name |Xiaoxiandun Fresh Stewed Edible Bird’s Nest(XFSEBN)-Beijing Flagship Store

Project Location |Beijing, China

Design Director |Zen Zheng

Design Strategy |CC Chen

Chief Designer |Chen Xiaowen

Space Designer |Zhang Yixuan, Yang Penghui, Huang Qinwei

Interactive Visitors Experiences & Exhibit Design|Zeng Mindong, Li Yinjie, Luo Zijun

Video Effects & Interior Space Guidance Design |Ji Zheming, Wu Jiachun

Project Supervisor |Chen Liwei

Materials Manage |Yu Baiquan

Project Manager |Jing Yingying


Clients |Xiaoxiandun Fresh Stewed Edible Bird’s Nest

Dynamic Visual Effects |Seen Vision Studio

Project Photographer |Huang Zaohui

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