Leaping Creative｜Xiaoxiandun Fresh Stewed Edible Bird’s Nest-Beijing Flagship Store
posted by pr@leapingcreative.com on 2021-11-29
北京
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By exploring through various materials and forms, we
present the traditional Chinese regimen culture in a contemporary way.
XFSEBN promotes a brand-new Chinese style nourishing product, which is growing fast in the Chinese market. As the first offline store, and experience center, XFBC has entrusted its design to Leaping Creative, reputed for its competence in retail brand experience design. Leaping Creative aims to establish a diverse experience mode with logic, based on its prior market investigations on customers’ consuming habits and experience expectations.
Project Name ｜Xiaoxiandun Fresh Stewed Edible Bird’s Nest（XFSEBN）-Beijing Flagship Store
Project Location ｜Beijing, China
Design Director ｜Zen Zheng
Design Strategy ｜CC Chen
Chief Designer ｜Chen Xiaowen
Space Designer ｜Zhang Yixuan, Yang Penghui, Huang Qinwei
Interactive Visitors Experiences & Exhibit Design｜Zeng Mindong, Li Yinjie, Luo Zijun
Video Effects & Interior Space Guidance Design ｜Ji Zheming, Wu Jiachun
Project Supervisor ｜Chen Liwei
Materials Manage ｜Yu Baiquan
Project Manager ｜Jing Yingying
Acknowledgement
Clients ｜Xiaoxiandun Fresh Stewed Edible Bird’s Nest
Dynamic Visual Effects ｜Seen Vision Studio
Project Photographer ｜Huang Zaohui
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