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The inviting ambiance presents visitors with a wide selection of fragrance, skincare, make-up and natural cosmetics products from various high-end brands with pop-up and highlight areas executed in a modern design language. The overall concept is dominated by white, clear lines and surfaces made of light maple wood, which run in contrast to dark, anthracite and white elements. Exciting material changes underline the spatial zoning of the different themed sections of the perfumery and support the quiet yet distinct product and brand placement. The contrasting combination of digital solutions and natural influences creates a harmonious store design that makes customers experience the world of beauty products in a completely new way.

Lead Architect: DIA – Dittel Architekten

Photographer: Martin Baitinger


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