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South.St is the home for oversized sweats & authentic loungewear making comfort acceptable on the daily basis and is also one of the hottest streetwear brands to hit the Australian market. The owner/designer engaged us to design her first concept store at Chadstone, which we are thrilled to have been a part of.

The South.St brand is all about exuding comfort. It was important for the client that the space was to feel clean, minimal, and industrial yet inviting – letting the collections speak for themselves. When looking at the palette we were drawn more towards a palette of whites and creams to give the space the warmth that is needed to give it that “South.St” look.

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