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The AMG UNXPCTD format is the first of its kind. The ultimate salon privée concept. The space works exclusive for a private consultation time as well as inclusive with a 24/7 opening time frame. AMG creates a 160 sqm space, as a big private business lounge to explore the brand with friends and family, deep dive into the product range with the configurator or directly start a testdrive from the location. The monocromatic colour scheme expresses the loudest physical brand expression of AMG in the retail world.

Client: Mercedes AMG GmbH
Concept & Design: Heller Studios Gmbh
Production & Management: Drees & Sommer GmbH


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