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Echoing the slogan of Willchá – “Oriental Light Tea”, we incorporated oriental elements into the space.
The facade of the entire space is like an architecture with oriental aesthetics, full of mystery and internationality.
“Will” means want and hope, and “WILLchá” is a warm brand. It wants to expound not only the concept of idealism of a leaf but also the persistence that gradually shines into reality in efforts.
CUN shares the same vision as WILLchá. We hope that through this project, design can be used to convey a new consumption and lifestyle to contemporary young groups, deepen the connection between “Generation Z” and “Tea,” and let more young people experience and taste the unique charm of oriental culture.

Project Name: WILLchá Flagship Store

Area: 120㎡

Location: Beijing,China

Chief Designer: Fu Lin

Design Company: CUN DESIGN (

Participated Designers: MA Chuan, Zhang Jiajun, Hou Longyang

Main Materials: perforated aluminum plates, wood veneer, terrazzo

Design Time: 2021. 08

Completion Time: 2021. 11

Photographers: Jia Bin, Si You

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