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It’s undeniable that AMIRI‘s global retail expansion has accelerated, especially in the Far East. Following last month’s opening of a much-publicised opening of an outpost in Shanghai, it’s in Tokyo where the very latest retail space has opened its doors. Occupying premises in the plush Aoyama shopping district that were previously occupied by the Marc Jacobs boutique, the interior design of the Los Angeles-based brand has obviously been updated, and this has been done with the help of NOCOD, aN architecture and design practice from Paris. The store measures approx. 156 sqm. (1,679 sq.ft.) spread across two floors and sees an aesthetic that ties in with the previously opened boutique in Shanghai, featuring flooring of stone tiles, white concrete walls, fixtures and furnishings crafted from dark timber and marble, suspended chrome clothing racks and potted plants and black & white checkerboard rugs. The glass-encased ground floor presents AMIRI‘s men’s apparel, accessories, shoes and small leather goods. A backlit staircase leads to the upper floor where a similar setting can be found, albeit in simplified form and anchored by a comfy seating arrangement. Adding a personalised touch to the store is a commissioned artwork by friend of the brand, Los Angeles-based artist Wes Lang,

Designed by NOCOD
Images © AMIRI

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