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Since upscale Japanese department stores traditionally have had a large loyal following, it’s smart for any luxury brand to have a well-defined presence there. One of the Tokyo‘s major players in this retail segment is Matsuya Ginza in the city’s Ginza shopping district. Brimming with trophies from across the planet, Fendi has for many years pitched in with a 100 sqm. (1,076 sq.ft.) shop-in-shop of its own. Situated on the ground floor of the nine-storey department store, the retail space has recently seen a major revamp. Created by the brand’s in-house design team, the newest retail design codes are inspired by its home base Rome and see a façade which combines classic elements, such as arches and marble with champagne gold metal details. The floor is clad in Arabescato Bari marble, while the walls are lined with shelves in champagne-coloured metal with tubular structures and niches in matching marble and silver-coloured metal. The back panels feature the FF logo, as designed by the late Karl Lagerfeld for the A/W 2013 Collection, and are crafted from plaster. The Italian marble is also captured by display tables, cabinets and the seating arrangement’s coffee table. The renewed Fendi shop-in-shop carries the women’s apparel, accessories, bag and shoe collection.

Images © Fendi


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