Corporate identity project and packaging for the premium Tequila Brand Cerocientos™ to The Annual Celebration of the Apymsa Company. The concept of corporate identity evokes the trajectory and recognition of those who have shared their time and work in this company with the common expression we use to measure speed with respect to time: 0 – 100 (from zero to one hundred).

A tequila brand to recognize the trajectory of those who have worked in this place for many years “Everything it takes to finish from today to where you want to be” a tequila called: Part of the family.

The construction of this icon is inspired by the race tracks and the symbology of the infinite icon.

Create the most exclusive limited numbered bottles of extra-aged blended tequilas, an expression of appreciation and admiration for those who deserve it. Every detail has been specially cared for to make this project a luxury, a recognition of trajectory and effort.