Bisque is Europe’s newest golf retailer here to break through the sport’s conservative clique and stiff wardrobe to make it more inclusive. The brief was to create a welcoming space visually striking to appeal to the sport’s new fashion-conscious and youthful demographic. With a narrow shopfront measuring at only 85 sqm (915 sq. ft), the team had to carefully balance product merchandising, impactful aesthetics, and functional ease for events. The design approach: a stylized, abstract interpretation of golf.

The new Bisque store is a physical manifestation of that wrapped in a smart, functional design that keeps the golf community at heart.