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Founded in 2003 by Rogier Vlaming and Wiebe de Ridder, the forward gaze on fashion, art, music and just about anything (sub-) cultural has made Amsterdam-based independent magazine Glamcult a beacon for a more discerning young demographic both in the Dutch capital and far beyond. Taking its operations to a new level, the publication has just opened the doors of a standalone shop, tucked away in the myriad of alleyways of the city’s notorious Red Light District. Interestingly, the retail space has been inaugurated with a store takeover by Calvin Klein Jeans. The store occupies an elongated 40 sqm. (431 sq.ft.) unit on the ground floor of a red brick structure built in the late 1950s and features an interior design by affiliated creative agency Glamcult Studio. The interior sees a pristine white ceiling and walls, and is paired with concrete flooring.

Furnishings are few and simple, and include a sales counter of concrete blocks and metal clothing racks that add an industrial edge to the setting. The Calvin Klein Jeans takeover comes with an in-store exhibition by young Dutch lensman Piet Oosterbeek which aims to present Amsterdam‘s creative spirit by way of moving images, texts, and photographs of a curated series of local talents. The list of creatives features nail artist Daniel Smedeman, indie-pop singer and songwriter Froukje, DJ and stylist Ike, stylist Lissa Brandon, and artists Naaz and Nnelg. The Glamcult store currently stocks the latest Calvin Klein Jeans collection, in addition to its PS23 New Utility collection, which features seasonal essentials in neutral tones and oversized cuts. Made for now, the pieces are rendered in muted palettes with pops of violet, with everyday essentials like denim jackets, cargo pants and classic sweats for an effortless streetwear aesthetic (store takeover: on through Mar 12).

Images © Glamcult


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