DC Shoes is the infamous skate brand that has been challenging the status quo since it first appeared on the scene in the ‘90s. Fast-forward to the present day and skate, street and snowboarding culture is more relevant with today’s youth than ever. Always one step ahead, DC Shoes appointed Checkland Kindleysides to create ‘a modern-day skateboarding store that defies the stereotype’.
Checkland Kindleysides new global retail concept, elevates DC’s brand and product in line with modern skate & sneaker culture. A space where bravado meets rebellion, bringing to life the brand’s irreverent attitude to inspire today’s fearless youth. The result? Grit meets grandeur in the world-first, DC Shoes standalone store in Sanlitun, Beijing.