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As part of the brand image renewal, Olympic Brewery entrusted us with the rebranding of ‘ΦΙΞ’, redefining the brand’s positioning.

For the packaging series of the ‘ΦΙΞ ΕΛΛΑΣ’, we created a solid visual system where the blue-white palette dominates the containers. More detailed, we developed a bold design approach where the whole space is divided horizontally between white and the revised blue color. Their sides were designed to gain interest as well, reinforcing the narrative of the first Greek beer. Our design tools were reinforced by a character set that offers a dynamic visual rhythm resulting from the combination of narrow and wider letters, contributing to the retrophilia aesthetics that the brand stands for.

The result is as contemporary as yet classic, establishing roots with an audience that appreciates authenticity.

Designed by Luminous Design


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