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Jelly candies “Mukha Tsokotukha” are not only sweets, but a whole fairy tale in each package. Packaging with insect images creates an amazing atmosphere of fun and joy, making little sweet tooths smile. And the variety of flavors will allow everyone to find their favorite option.

The bright package with giant insects will not leave any child indifferent. The candies are made in the shape of various insects from the fairy tale “Mukha Tsokotukha,” which makes them even more attractive to little sweet tooths. Each insect corresponds to a specific taste: a grasshopper — an apple, a fly — raspberry, a ladybug — strawberry, a butterfly — blueberry.

My task was to come up with a name for a line of chewing candies, the shape of the candies and develop a packaging design.

The logo includes the brand names. And thanks to simple packaging graphics, the manufacturer can easily expand the product range without losing brand recognition. Perhaps in the future there will be new tastes and new insects that will also delight children and adults with their bright colors and unique taste.

The cheerful look and delicious fillings of the candies will make any children’s party unforgettable, and the bright packaging will be an excellent gift for little gourmets. After all, these candies are not just sweets, but a real piece of magic that is always at hand.

Curator’s Insight
The genius pairing of insect shapes with specific flavors is a taste adventure waiting to happen, each insect becomes a delicious guide through the candy wonderland.

Designed by Maria Samokhina


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