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Travelling through the roots of an ancestral culture, to be expressive through heritage and to transmit history through contemporaneity. These are some of the key points that make up this project. The main trigger, the existence of an infinite legacy.

TLALOCAN is a limited edition premium mezcal made in Mexico in an artisanal way. A product inspired by the mythological culture present in the country around Tlaloc, god of rain and thunder. From this divinity we get the name of TLALOCAN, and through the bottle we see small details that elevate us to this symbolic world and in which we can recognize elements that are linked to it on the front of the label. The bottle keeps “ace up the sleeve” which is the revelation of the divinity, by rotating the bottle 360 degrees. In this way, the design is different and eye-catching. In this way, it achieves to tell a story with character, which represents a key piece of Aztec mythology, through a mezcal as a nexus. The aim is to revalue the cultural heritage through everyday life. Thus, historical contemporaneity is reached.

Designed by Javier Terradillos


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