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Starting from the essence of the brand, the focus is on maximizing the brand experience by emphasizing experiences exclusive to offline road shops. With focused attention on me, selecting glasses that reflect my identity, engaging in communication, and leaving the store.
This narrative is articulated through the “Wearable volume.” Centered on compact spaces, within the singular mass, the process of choosing glasses, consulting, resting, and encompassing all actions enhances the focus of the space.

Designed by RVMN
Photography by Yongjoon Choi


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