The Judinström brand was created from scratch with the aim of entering the beer market in Canada and elevating the status of a local brewery from Montreal. Additionally, the goal was to cultivate a specific beer consumption culture and introduce consumers to different beer styles.

The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs, but in a modern interpretation. For these purposes, a new logo was developed, and a key image was created, centered around a recognizable stylized character. Subsequently, the packaging was conceptualized and illustrated to evoke the atmosphere of Scandinavian countries.