As NIO’s inaugural presence in the Abu Dhabi market, the design serves as a comprehensive introduction to the brand’s philosophy, technology, and lifestyle. The concept focuses on creating an immersive journey, strategically designed to familiarize visitors with NIO’s identity through a sequence of thoughtfully crafted touchpoints. At the core is the gallery, where the car displays take center stage as icons of innovation. Surrounding this central hub, functions such as chambers, technology exhibitions, and NIO Life displays radiate outward, offering layers of discovery that emphasize the brand’s ethos as more than a car company—it’s a lifestyle.

The open club concept flows seamlessly from the gallery, anchored by a multifunctional hub with a bar and diverse seating arrangements. Designed for adaptability, this area caters to both casual gatherings and dynamic events, introducing NIO to the community in flexible, engaging ways. To further reinforce the brand’s image, the finishes echo NIO’s signature aesthetic: terrazzo flooring and walls create a sense of unity, mirrored stainless steel ceilings expand the perceived space, and blue acoustic paneling in consultation areas draws inspiration from the nearby Gulf, adding a fresh, localized touch.